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4 Creative Marketing Ideas to Increase Your Wellness Business Sales Now
According to International Spa Association President Lynne McNees, "Since the economical downturn, the consumer is much more educated than ever before when it comes to value and purchasing themselves. They expect a return on their investment, plus they aren't falling for any tricks or gimmicks. They want tangible results and information that will improve their standard of living." Exactly what do you do to promote effectively to the educated consumer? How can you set yourself aside from a sea of competitors? Below are 4 cost-effective and time-tested holistic business marketing techniques that will help you break right through to the customers you would like!
Customer Service
Customers are pinching every penny these days. Once they pay for pampering, their expectations regarding the level of service they receive has increased exponentially! Holistic Practitioners can respond, retain, and improve their clientele by customizing each guest's experience. For instance, 87% of polled spas are choosing customer comments mechanisms, but what else are you able to do? For one, start by creating a customer loyalty program. Get creative: incentivize regular customers by offering discounts on the sliding scale according to their number of visits. Referral programs are another great method to incentivize your current fans to improve your client base. Keep a log of customer birthdays and anniversaries, and provide a no cost 30-minute session on their behalf or their spouse.
Moreover, providing gifts with purchase (GWP) is cheaper than you believe. Enquire together with your current product vendors-often should you display signage in-house or a logo on your website for any specific company's product (such as a massage oil or moisturizer for instance), the seller provides you with free samples in exchange that can be used as GWPs for clients. Save these product samples and employ them only for people who purchase service packages to be able to boost revenue!
Be sure to personalize! It's human instinct to like to see our name on things-whether you send each client home with an individualized printout of future treatment recommendations, or invest $20 inside a label maker or printer template to monogram their product order, or create a welcome card upon arrival, personalizing is a superb way to make guests feel special and cared for.
Giving Back
Consider offering promotional pricing or complimentary mini-pampering services to community leaders for example teachers or military personnel. Plan a monthly event when business is typically slow to accomplish these sessions such as the "First Monday of the Month". Not just are you providing an excellent service to those deserving or even in need, but it's also a great chance to advertise yourself like a business that cares! Your family customers will like that, and feel all the more validated that they made the right choice of practitioners!
Giving back can also accomplish your holistic business marketing goals. Partner having a charity having a popular agenda. Provide them with your resolve for provide a complimentary mini session to individuals who can demonstrate a donation receipt of a certain denomination in return for your company information being represented on their website or direct mail campaigns. Even better, every complimentary session you perform, you are converting into a possible client by offering the next discount and securing an e-mail for your list.
Another option is giving on a larger scale by sponsoring local events and teaming track of hospitals, schools or other related established institutions to assist educate consumers concerning the importance of leading the kitchen connoisseur. You'll be shocked in the free exposure you receive along with the future referrals!
Sampling Menu
Restaurants that serve small tasting plates are hot at this time, so why shouldn't the wellness industry make the most of a sampling menu-especially for new customers inside a tough economy who might be weary of a commitment. Offering mini services for busy professionals at lunchtime or a personalized grouping of sample services for the eclectic customer who wants to try everything has become a popular way to get a taste of treatments. With 86% of polled spas offering shorter treatments and 46% of owners experiencing a rise in 30 minute or less treatment bookings, a sampling menu appears to be the perfect small treat which will surely hook new clients permanently!
Beauty Rest
If you polled all busy professionals by what they wished they might change about their busy lives, we bet you would find "getting more sleep" within the 5 best of responses! We reside in a sleep-deprived society, and although pampering treatments like massages, facials, body wraps, and yoga instruction provide a rest from the craziness of modern life, it often ends so abruptly. Let's say you turned your slow days into profit by crafting treatments targeted at total relaxation, and then, after the 45-minute session, allowed the consumer to have in the music and lie up for grabs for a blissful additional 45 minutes (for a total of 90), only to be softly awakened by a pre-set alarm? Explore only get to book clients on previously difficult days, it can make you take the extra 45 minutes to perform non-client related business tasks such as Facebook updates, email blasts, and blog entries.
