Make Your Floristry Business Stand Out from the Pack43165

Aus Salespoint

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Aktuelle Version vom 04:34, 6. Nov. 2013

We all know that it makes good horse-sense to find a little bit of time to get out there and do some marketing to promote your business. The trouble is most small business owners aren’t marketing people, so they all tend to do the same boring things as each other, which makes it hard to stand out from the crowd.

Here’s the first in a series of unusual florist marketing ideas to help your floristry business jump out from amongst the noise and clutter of modern life.

Finding time to spend on marketing your business can seem pretty overwhelming, especially if your store is busy, but one way to get around this problem is to start small.

Identify an interesting story about your business and approach the local paper about publishing it.

If you can’t think what story there could possibly be to tell then: • ask your co-workers or family to remind you of something interesting you have told them about the business • keep an ongoing list of possible stories handy so you can add to it piecemeal (refer to “Do Something Really Small” above) • or get a friend to bring around a bottle of wine and interview you for fun!

Your story doesn’t need to be a “world beater” – sometimes it’s the simple things that are interesting to other people. Try a human interest angle like how you quit your corporate job to become a florist or how you met your husband the flower-delivery truck driver at the your floral shop market.