What is Page rank, what are back links and why do they matter ?

Aus Salespoint

Version vom 21:59, 15. Jun. 2012

1st, the jargon.

Back link: this is where a website links to your internet site i.e. Website X has a link pointing to your site, so your internet site has a back link from Internet site X

1-way link: exactly where only internet site X links to your website, but your website does NOT link to site X

Reciprocal link: where two sites have swapped links so they each link to every other

Anchor text: the text/description that is connected with your link on the back link site.

Page rank: Google's proprietary method for assigning a value (from 1-ten where 10 is best) to the combined number and the top quality of back links pointing to your web site. Frequently abbreviated to "PR"

Search Engine Results Page (SERP): we use the terms "SERPs" to refer web get backlinks to the search engine outcomes page, and the position of a site on it. So if a site has a SERP of three, it indicates for a specific keyword search it appears on page three of the results. Note that some men and women use SERP to refer to the position on the page, so that a SERP of 3 could also mean the site appears at #three on the very first page.

Check you page rank and backlinks now! Quick and easy Page rank checking at what does it all mean?

In the on the internet marketing and advertising planet, Page Rank indicates a lot. Growing a website's PR is one particular of the major foci learn about keyword research tool of online marketing and advertising.

The target is to get as high a PR as feasible for your internet site. PR is measured by a proprietary algorithm belonging to Google. What Google does is measure the quality of the web site linking to your internet site. How does it do this? By measuring, amongst other factors, that site's PR. There is also evidence that the degree of relatedness of content material is also essential. If you web site is an e.g. Actual estate web site, then a back link from a internet site dealing in scuba gear might not be worth significantly to you. But back links from sites that have great PR and are connected to you (e.g. by market or by region/location) are well worth pursuing. By growing the quantity and top quality of links pointing to your site, over time you will increase your PR.

Note also that several other engines also use back links as part of their SERP algorithm. Some may possibly not be as sophisticated as Google, but several measure the number of back links in their index and use this as portion of how they rank your internet site under a distinct search.

You can check your back links and page rank at how do I increase my Page Rank?

Firstly, make sure your internet site has great quality content. Make other sites and their owners want to link to you. Then get out on the net and start creating propositions to other web site owners in associated fields.

Ideally, you will get links from web sites that have a larger Page Rank than yours, but this is not constantly attainable. What you really should look for are internet sites that:

Have great content

Are related or associated to your internet site

Have some Page Rank already (i.e. not brand new)

Also, older domains may do much better than newer domains

Some of the do nots.

Be wary of FFA (Free of charge For All) advertisers websites typically these do you no very good and can actually do you harm as they tend to be viewed as spam websites by some engines.

Don't "spam" your anchor text make it relevant and do not overload it with keywords or repetitions.

Vary your anchor text. Use diverse variations or re-writes of anchor text on various internet sites.

Make sure the page exactly where your link will be placed has been indexed by the search engines. If it has not been indexed (or cannot be for whatever cause) then you won't get any benefit from it.

Make sure that the pages you location links on have limits to the quantity of links listed. Single figures are ideal, but not always attainable.