What is Page rank, what are back links and why do they matter ?

Aus Salespoint

Version vom 05:23, 30. Jun. 2012

Initial, the jargon.

Back link: this is exactly where a website links to your site i.e. Web site X has a link pointing to your internet site, so your web site has a back link from Site X

One-way link: where only internet site X links to your website, but your site does NOT link to website X

Reciprocal link: exactly where two internet sites have swapped links so they both link to each other

Anchor text: the text/description that is connected with your link on the back link website.

Page rank: Google's proprietary system for assigning a value (from 1-10 where ten is greatest) to the combined number and the top quality of back links pointing to your site. Typically abbreviated to "PR"

Search Engine Outcomes Page (SERP): we use the terms "SERPs" to refer to the search engine outcomes page, and the position of a site on it. So if a site has a SERP of 3, it signifies for a distinct keyword search it appears on page three of the results. Note that some people use SERP to refer to the position on the page, so that a SERP of 3 might also mean the internet site appears at #3 on the very first page.

Check you page rank and backlinks now! Rapid and straightforward Page rank checking at what does it all mean?

In the on-line advertising and marketing world, Page Rank indicates a lot. Growing a website's PR is a single of the major foci of online advertising and marketing.

The aim is to get as high a PR as possible for your site. PR is measured by a proprietary algorithm belonging to Google. What Google does is measure the quality of the site linking to your website. How does it do this? By measuring, amongst other items, that site's PR. There is also evidence that the degree of relatedness of content material is also crucial. If you web site is an e.g. Real estate site, then a back link from a web site dealing in scuba gear may possibly not be worth significantly to you. But back links from internet sites that have excellent PR and are associated to you (e.g. by business or by region/place) are well worth pursuing. By increasing the number and good quality of links pointing to your internet site, more than time you will increase your PR.

Note also that several other engines also use back links as element of their SERP algorithm. Some could not be as sophisticated as Google, but several measure the number of back links in their index and use this as component of how they rank your website beneath a specific search.

You can check your back links and page rank at how do I increase my Page Rank?

Firstly, make certain your web site has good good quality content material. Make other web sites and their owners want to link to you. Then get out on the internet and start generating propositions to other internet site owners in connected fields.

Ideally, you will get links from websites that have a greater Page Rank than yours, but this is not often feasible. What you ought to look for are sites that:

Have great content material

Are related or connected to your internet site

Have some Page Rank quality link building already (i.e. not brand new)

Also, older domains might do quality backlinks better than newer domains

Some of the do nots.

Be wary of FFA (Free For All) sites often these do you no good and can in fact do you harm as they tend to be viewed as spam websites by some engines.

Don't "spam" your best seo software anchor text make it related and don't overload it with keyword phrases or repetitions.

Differ your anchor text. Use diverse variations or re-writes of anchor text on diverse sites.

Make positive the page exactly where your link will be placed has been indexed by the search engines. If it has not been indexed (or cannot be for whatever purpose) then you will not get any benefit from it.

Make confident that the pages you spot links on have limits to the number of links listed. Single figures are perfect, but not constantly possible.