What is Page rank, what are back links and why do they matter ?

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First, the jargon.

Back link: this is exactly where a internet site links to your website i.e. Internet site X has a link pointing to your site, so your internet site has a back link from Website X

1-way link: exactly where only website X links to your site, but your website does NOT link to internet site X

Reciprocal link: exactly where two web sites have swapped links so they both link to each other

Anchor text: the text/description that is connected with your link on the back link site.

Page rank: Google's proprietary program for assigning a worth (from 1-ten exactly where ten is greatest) to the combined quantity and the high quality of back links pointing to your site. Frequently abbreviated to "PR"

Search Engine Results Page (SERP): we use the terms "SERPs" to refer to the search engine results page, and the position of a website on it. So if a web site has a SERP of 3, it indicates for a specific keyword search it appears on page three of the outcomes. Note that some folks use SERP to refer to the position on the page, so that a SERP of three may also mean the web site appears at #three on the first page.

Check you page rank and backlinks now! Rapid and easy Page rank checking at what does it all mean?

In the online advertising world, Page Rank indicates a lot. Increasing a website's PR is 1 of the major foci of online advertising and marketing.

The aim is to get as high a PR as possible for your site. PR is measured by a proprietary algorithm belonging to Google. What Google does is measure the high quality of the website linking to your internet site. How does it do this? By measuring, amongst other things, that site's PR. There is also evidence that the degree of relatedness of content material is also crucial. If you web site is an e.g. True estate site, then a back link from a web site dealing in scuba gear may possibly not be worth significantly to you. But back links from internet sites that have excellent PR and are related to you (e.g. by business or by region/location) are properly worth pursuing. By growing the number and high quality of links pointing to your site, more than time you will improve your PR.

Note also that several other engines also use back links as component of their SERP algorithm. Some might not be as sophisticated as Google, but many measure the number of back links in their index and use this as component of how they rank your site beneath a particular search.

You can check your back links and page rank at how do I boost my Page Rank?

Firstly, make certain your internet site has very good high quality content material. Make other sites and their owners want to link to you. Then get out on the net and begin creating propositions to other site owners in connected fields.

Ideally, you will get links from internet sites that have a greater Page Rank than yours, but this is not usually achievable. What you ought to look for are web sites that:

Have very good content

Are relevant or connected to your website

Have some Page Rank currently (i.e. not brand new)

Also, older domains might do far better than newer domains

Some of the do nots.

Be wary of FFA (Free of charge For All) internet sites frequently these do you no good and can really do you damage as they tend to be viewed as spam websites by some engines.

Do not "spam" your anchor text make it related and do not overload it with keywords and phrases or repetitions.

Vary your anchor text. Use distinct variations or re-writes of anchor text on various web sites.

Make sure the page where your link will be placed has been indexed by the search engines. If it has not been indexed (or can not be for whatever reason) then you will not long tail keyword research get any buy backlinks benefit from it.

Make positive that the pages you place links on have consumers limits to the number of links listed. Single figures are perfect, but not always possible.