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K (Die Seite wurde neu angelegt: „9 Steps to Successful Event Management Event management is a union between project management and marketing. The trick to sensational events is early and detai...“) |
Aktuelle Version vom 14:53, 17. Jun. 2012
9 Steps to Successful Event Management
Event management is a union between project management and marketing. The trick to sensational events is early and detailed project planning. Additionally excellent communication, including keeping each key team member/stake holder informed regularly.
Planning will include 9 important elements for success:
Purpose - The reason for getting the event? Could it be a rare networking opportunity. To highlight exciting opportunities with new technology. To file for a new product or service.
Outcomes - Give me an idea to achieve from your event particularly for the viewers? Each outcome statement suggests a different way of strategy, content and marketing. An illustration might be: "delegates will have possibilities to sample suppliers' products and services".
Size - Marketplace analysis will help ascertain the quantity of candidates you could expect. Size dictates venue, catering and logistics required in addition to marketing goals. The amount of numbers must you break even and how easy could it be to do this because of the marketplace, are they receptive to events like this?
Strategies - Strategies are concerning how to achieve your outcomes. E.g.: the theme, speaker's schedule and topics, hospitality, security, technology. Each strategy should be thoroughly planned and aligned with all the purpose, the prospective market and key messages. Another online strategy to draw both delegates and sponsors.
Timeline - Unlike many general projects, planning a meeting may have strict deadlines with little margin for error. Because of this it is vital that planning begin early.
Budget - Starting point about how much you can pay for and what you need to obtain for your investment. Research can help you identify where one can receive the best affordability. Many events engage sponsors who want to promote their service / product in return for a fee to aid cover the expenses from the event. Sponsors could be pitched at varying levels, e.g. gold, silver and bronze sponsors with sponsor costs to reflect the amount. Additionally provide a satchel insert along with other participants and an basic level price.
Responsibilities - A typically undervalued skill in event project management software is the capability to delegate appropriately. The co-ordinator ensures you can find people available when needed with skills to undertake all of the tasks required to implement strategy.
Risk Assessment - No plan's complete with no detailed risk assessment and methods to handle risks while they emerge.
Measurement - You should repeat an effective event, so include approaches to effectively measure achievement of outcomes.
