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Mobile Marketing, Local search engine optimization, and Local Marketing -The Facts Let's face it. Mobile devices have drastically shifted the web landscape to the point that in 2012 greater than 50 percent of all Access to the internet was being done via handhelds of some kind. About 45 percent of mobile owners are employing their devices to download social media apps. In fact, 35 percent of Android and iPhone owners inside the U.S. use apps such as Facebook before getting out of bed, according to a recent survey conducted by telecommunications equipment vendor Ericsson. Several companies possess a subdomain set up specifically for mobile phones. So, for example, when users type [1] into a smartphone, the GoNewSocial site actually understands that they are visiting the site from a mobile device and redirects them. Location-based shopping and local marketing and Local SEO gives companies the chance to target these Mobile Customers through providing mobile coupons using cellular devices are gaining popularity. As mobile users be acclimated to sharing their whereabouts via cellular devices, they're also are becoming more available to receiving ads and mobile coupons relevant to where they are at this time. In fact, more than Fifty percent of respondents established that they wanted to receive location-specific advertising, with mobile coupons a more appealing incentive than check-ins. GPS and applications for example Google Maps ranked highest then Yelp, Facebook and Foursquare. Mobile Campaigns and Ads Mobile marketing presents a distinct and unique way to create interactive dialogues with customers. Mobile marketing requires matching the creative towards the device's smaller screen size; designing messages which can be short, instantly understood, and effective; and creating a call for action with minimal steps. Studies have shown that mobile ads perform about five times better than Internet ads. The most typical mobile ads are simple text links and display adds that are sold based on cost per clicks, cost per acquisition and cost per thousand. These ads are much like the paid search campaigns on Google, Bing or Yahoo! Use mobile marketing methods to drive participation at exhibitions or to drive traffic to retail environments. Make offers which can be specific with the buying habits of your mobile customers the industry big opportunity for Local Marketing. Mobile Apps Nowadays there are numerous mobile apps serving up informative tips, educational bits, or pure entertainment or gaming. Many companies are using mobile apps to boost brand awareness and affinity. Your business can, too. But you must have a thorough understanding of your audience. The best way to use apps would be to create something that is both useful and valuable. More to the point, it should be functional. Some apps allow it to be easy to make purchases by incorporating clicks. For example, the ShopRite app allows customers to see and add weekly sales items to their shopping lists. Monetize Mobile Apps Consider offering a totally free version of your app and then let users decide whether they are willing purchase a premium version with additional features and content. Take for example the widely popular Angry Birds iPhone game. Its ongoing promotion was to offer a free version, while paid subscribers were given access to more challenging levels along with other free add-ons.

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