Article Content Sites Are Helping Online Marketers Improve Their Site Ranking
Aus Salespoint
Author: Jeannette Brooks
Writing articles and submitting them to directories may seem counterproductive, when your time could be spent adding content to your site. The fact is that articles are a hot tool for marketing, and with good reason. Writing articles to advertise your website can offer you advantages you would never see otherwise.
Search engine optimization (SEO) is definitely the leader when it comes to online marketing methods. The obvious reason for this is to achieve high search engine rankings for your keywords. As an illustration, when a person who is looking for cake decorators performs a search, your goal is to have your website not only on the first page of the results, but in the top five or so. SEO can be greatly enhanced through article marketing.
The power of having a link from an authority site such as Ezine Articles cannot be understated. Many of the article sites as well as some of the niche article marketing sites are considered by the search engines to be authority sites. When you submit an article, you can include a link to your site in the article box. The search engines regard these links as being very relevant when determining search engine rankings.
Craft a superior quality, helpful article. Readers will then send the link to your article to other readers. If they are particularly interested, they may even visit your site or link to it.
By optimizing your website through article submission, you will find an easier path to high search engine rankings than if you do not use articles at all. The search engines weigh the authority sites very heavily. If your article does well on the search engine, your link will be viewed by more people. This means more visitors for your site.
Many times, if people find the information in your articles helpful and relevant, they will click on your link to learn more about what you have to offer. You can set the link to the location of your choice. Some options include subscription boxes or sales landing pages. From there you can funnel them to your site.
An author who publishes relevant and valuable content will garner respect from readers in the field. They look at that person as an expert in the field. This invaluable reputation can only be achieved through hard work and finely crafted articles. Once you have developed credibility and gained the reader's trust, you are more likely to establish repeat visitors. As readers share your articles with others, your subscriber base will grow exponentially.
Another perk is that articles tend to pre-sell your audience. When people read an article and click on your link, you know they are curious about what you have to offer and are more likely to turn into customers. The interest that began with their search and was enhanced by your article will carry over to your site. It is a lot easier to sell to someone who has been pre-sold than to someone who just stumbles in on a search. And it's all free.
Giving away free information online through articles offers a profitable return. Build links, grow traffic, and encourage confidence in your site by submitting high quality content to article and niche sites. The returns will surpass the investment.
