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If you're an emerging business with the subsequent great item, at times you need to have an angel on your side. A study by the University of New Hampshire's Center for Venture Investigation showed that "angel investors" - high-net-worth men and women willing to invest in entrepreneurial organizations at an early stage - shelled out much more than $18 billion into early-stage companies last year alone, compared to $304 million by venture capitalists. Locating an angel investor, even so, is not an straightforward process. Safer Smokes Inc. is one company that understands the challenge of attracting the right investors. This development-stage business is tapping the smoking cessation industry with a exclusive tobacco-free, nicotine-free smoke known as Bravo, which has the look of a classic cigarette and burns like tobacco, but is in fact produced from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit steadily," mentioned Puzant C. Torigian, chief executive officer of Safer Smokes. For firms like Safer Smokes, it may possibly be also soon to method huge venture capital firms, but time to move beyond networking with loved ones and buddies. Angel investors to the rescue. "The challenge for raising capital in today's market is in harnessing the courage and vision of the angel to see via to the real investment opportunity," mentioned Torigian. So how do companies like Safer Smokes attract their angel?

• Have a clear-cut target industry for your product or service. For instance, Safer Smokes is targeting the smoking cessation marketplace, which has sales approaching $ten billion per year, up from $6 billion just three years ago.

Most angel investors favor organizations that are most likely to show positive cash flow within their 1st 18 months, so getting these sorts of statistics about your market can be an incentive.

• Match the enterprise strategy objectives to the angel's risk tolerance. Investors want to know the item or service will be unique and nicely-cultivated. Safer Smokes has a patented remedy that company officials say will "affect the landscape of the health care market." ideangels