ClardyAllen58

Aus Salespoint

Working a Boat Show To your benefit

When buying your first boat, the boat show is a superb place to start. It is also an excellent spot for veterans to learn what's new, whether it's in boats, electrical or laws changing.

Within an interview with Joe O'Neal, show director for that New England Boat Show in Boston, he discussed his main goal for that show. "The goal is," based on O'Neal, "to create a marketplace for the dealers and also the manufacturers to market almost all their products. And to create a industry for the customer in the future in and hopefully in one day or two days, view everything they need to view to make a decision. Imaginable the length of time, effort and cash you need to place in to go from dealership to dealership trying to puzzle out what you would like for a boat. So, it's really a win-win situation for the consumer and also the dealer."

boating events

The show also provides a variety of seminars for example: knot tying, navigation, qualifying for any captain's license, radio communications, boating for women, etc.

boat show

Working the Showroom Floor Efficiently

At first glance, walking onto the showroom floor could be overwhelming. To get the most out of your day, you need to have an action plan. So, what is the best way to make the most from a boat show?

   Grab the exhibitor list while you enter the hall then walk around the perimeter from the show and find out who's there. Look to see which booths are busy. If a booth is empty is it due to there being nobody there or perhaps is it not attractive to visitors. Are the exhibitors all waiting for talking to each other with hands within their pockets; are they eating, reading or actively engaging with potential clients? What kind of raffles could they be having? Does the raffle represent the company's product or could they be simply using the raffle to seize your attention? If the later, don't expect a call from them for business.
   Make notes near the exhibitor's name which you want to go back and talk to.
   Check out the agenda for the different seminars and make note from the ones you want to take part in. Make note of in which the seminars are being locked in case you need to get back there in a rush.
   Once you've circled the area, then go back and start speaking with those you need/want to see, grab their information (brochures, business card printing, etc), speak with others in the booth (both exhibitors and boaters) and climb aboard the boats you're interested in. Don't forget to take notes on the way to examine later when you are home. At home, go through all the details you've collected as well as your notes. Research the boats online, call your boating buddies and/or ask questions in various forums (ex. TheNauticalLifestyle.com or MassBaySailors group in Yahoo). Then go again towards the show armed with pointed questions.