DarceyGooch29

Aus Salespoint

Working in a Boat Show To Your Advantage

When buying your first boat, the boat show is a superb place to begin. It's also an excellent place for veterans to learn what's new, be it in boats, electrical or laws changing.

In an interview with Joe O'Neal, show director for that New England Boat Show in Boston, he discussed his definitive goal for the show. "The goal is," according to O'Neal, "to produce a marketplace for the dealers and also the manufacturers to market all their products. And to create a industry for the consumer in the future in and hopefully in one day or two days, view everything they need to view to make a decision. Imaginable the length of time, effort and cash you need to put in to go from dealership to dealership trying to puzzle out what you would like for a boat. So, it's really a win-win situation for the consumer and also the dealer."

boat shows

The show also offers a variety of seminars such as: knot tying, navigation, qualifying for any captain's license, radio communications, boating for ladies, etc.

boating expo

Working the Showroom Floor Efficiently

Initially, walking to the showroom floor can be overwhelming. In order to get the most from your day, you must have an action plan. So, what is the easy get the most from a boat show?

   Grab the exhibitor list while you enter the hall then walk round the perimeter from the show and see who's there. Look to see which booths are busy. If your booth is empty could it be due to there being nobody there or is it not appealing to visitors. Would be the exhibitors all waiting for speaking with one another with hands within their pockets; are they eating, reading or actively engaging with potential clients? What type of raffles could they be having? Does the raffle represent the business's product or could they be just using the raffle to grab your attention? If the later, pricier a call from them for business.
   Make notes near the exhibitor's name of which you'd like to go back and speak with.
   Check the agenda for the different seminars and make note from the ones you'd like to take part in. Make note of where the seminars are now being held in case you need back there in a hurry.
   Once you've circled the place, go back and begin speaking with those you need/want to determine, grab their information (brochures, business card printing, etc), speak with others within the booth (both exhibitors and boaters) and climb aboard the boats you're interested in. Don't forget to take notes along the way to examine later when you're home. In your own home, go through all the details you've collected and your notes. Research the boats online, call your boating buddies and/or ask questions in various forums (ex. TheNauticalLifestyle.com or MassBaySailors group in Yahoo). Go back again towards the show armed with pointed questions.