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If you are an emerging organization with the next fantastic product, often you need to have an angel on your side. A study by the University of New Hampshire's Center for Venture Study showed that "angel investors" - high-net-worth men and women prepared to invest in entrepreneurial companies at an early stage - shelled out a lot more than $18 billion into early-stage firms final year alone, compared to $304 million by venture capitalists. Finding an angel investor, nevertheless, is not an easy process. Safer Smokes Inc. is a single organization that understands the challenge of attracting the proper investors. This improvement-stage business is tapping the smoking cessation market place with a unique tobacco-free, nicotine-cost-free smoke named Bravo, which has the appearance of a classic cigarette and burns like tobacco, but is in fact produced from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit steadily," mentioned Puzant C. Torigian, chief executive officer of Safer Smokes. For companies like Safer Smokes, it might be too soon to strategy big venture capital firms, but time to move beyond networking with family and pals. Angel investors to the rescue. "The challenge for raising capital in today's marketplace is in harnessing the courage and vision of the angel to see by means of to the actual investment chance," mentioned Torigian. So how do companies like Safer Smokes attract their angel?

• Have a clear-cut target marketplace for your product or service. For example, Safer Smokes is targeting the smoking cessation industry, which has sales approaching $ten billion per year, up from $6 billion just three years ago.

Most angel investors prefer organizations that are likely to show positive cash flow inside their first 18 months, so having these kinds of statistics about your marketplace can be an incentive.

• Match the enterprise program objectives to the angel's danger tolerance. Investors want to know the product or service will be exclusive and nicely-cultivated. Safer Smokes has a patented remedy that business officials say will "impact the landscape of the health care industry." idea angels