Facebook Fan Page - How To Use It For Book Promoting

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As of August, 2011, Facebook has over 700 million users and the following is growing. If you are an author, band, or different entertainer, you would like to possess a Facebook fan page in order to sell your merchandise. (Since I am an author, I will specialize in selling books, but you can easily substitute these tips if you are a band, comedian, or different entertainer.) Many people set up a Facebook fan page, but they don't understand that they have to use it effectively from a marketing standpoint. Here are a few tips on how to use a disciple page for book marketing.

Set up Your Facebook Fan Page Correctly

Marketing is about branding, and you need to brand yourself. Many people make the mistake of creating fan pages for their individual books, and there is nothing wrong with this, but first, make sure you have a page for yourself. It's also important to set up your fan page so that it is visually appealing. Use the photo areas to upload pictures of your books, but make sure the profile picture is a great picture of you.

Have fun with your biographical information. Marketing is about connecting with someone, and what better method to do this than to poke a little fun at yourself as you inform your fans about who you are. Nothing turns someone away as a page that is boring, and lacks any substance. Start with your information and make it stand out. Don't be afraid to brag about yourself - this is the just one occasion it's okay to toot your own horn.

Content Is King

Once you set up your Facebook official fan page, you would like to engage your followers. A crucial mistake that authors make is to think that just having a page is enough. You have to post content on a homogenous and regular basis. Along with this, the content must speak to your fan base. It is perfectly valid to post information about your books, but if all your page does is scream "purchase my stuff!", this is going to turn people off. Book marketing is a delicate balance of finding loyal fans without pushing your books in their face. You can do this by entertaining them on your page, and once they are there, they will grasp what you are writing and selling.

Applications Entertain

A lot of people set up a disciple page and they do not grasp that Facebook has numerous applications that will spice up your page. Some of these are reviews, where readers can star your book and give comments; events, that lets your fans grasp when you are making appearances or blog interviews and so on, and video applications that let you upload YouTube videos and more. You can use these applications to show off your works, but during a method that doesn't shout out to buy your book.

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Final Thoughts

Book marketing with Facebook can be a very rewarding experience. Just remember to think like a marketer when you post to your fan page. If you would like to receive more tips on how to create an awesome Facebook fan page, visit here for more tips. Remember, you can have a great Facebook fan page!

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