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Viral Graphic - Who would have thought ten years ago that social media marketing would expand so rapidly in the modern commercial environment? The web has bore many opportunities for businesses to efficiently and effectively target markets on the global scale. However, social networking has turned the scales and leveled the game. Whereas the world of advertising and entertainment may be controlled by larger organisations, the free nature of social media has enabled businesses of most shapes and sizes to compete successfully in local, national and international economies. Furthermore, the dwelling of power and treatments for the message and communication that surround a business's logo and product offering has recently become the realm of people. No longer do corporate powers control the message. Social media has empowered an average joe to voice their opinion; as well as for it to be heard.... by thousands of people. This obviously creates certain challenges for businesses inside their rhetoric marketing messages. However, those forward thinking companies have utilised social media marketing and the new movement for interactivity to generate brand champions inside the general public; word of mouth going viral.

Associated with the social media movement is the consumer demand for more instantaneous and multimedia content; video, interactive presentations and entertainment are actually demanded by the modern consumer perusing the web. This combination of communication channels and need for multimedia content has created opportunities for tech-savvy companies who utilise viral video campaigns to effectively communicate their message that will create hype around their goods.

Viral Graphic - The use of social media and viral video content has developed into a proven method of getting traffic to the business website, as well as building networks of followers and brand champions that are essential for the continued operation and future growth of any business. All businesses take part in various marketing activities, in several forms and functions. However, the use of interactive content combined with sharing power of social media, has become one of the most effective marketing mediums; viral video campaigns.

Based on a recent report released from the Feed Company in the usa, their research highlights the fact 70% of advertising agencies and media buying executives intend to allocate increasing budgets to marketing with video. Furthermore, in a deeper qualitative analysis, it was found that media and business people are turning to video content and marketing for its ability to generate views of the brand and products, increased engagement with current and potential customers as well as the potential reach that online media presents.

Viral Graphic - With the growth of online and viral online video marketing activities, it is no surprise that there has been a correlating increase in the demand for motion graphic templates. Enabling all companies to access affordable and artistic templates which are completely customisable to represent the business brand, a product launch or competition, the use of motion graphic templates continue to increase at an exponential rate. Create the big movie experience with a fraction of the cost, engage with your audience and offer the interactive content which is demanded by the modern consumer by using motion graphic templates inside your communication and marketing directives.

Template Digital can be a community driven motion graphics marketplace that allows buying and selling of fully customizable, royalty-free stock motion graphics for production, film, and television network professionals. This gives post-production developers a new way to achieve hundreds, if not a large number of potential motion graphics customers and get their work into video productions, and saves time and expense for video productions. Additionally, it includes a developing community of post-production professionals for discussing the latest techniques with After Effects and other motion graphics software programs.

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