Getting Listed In Search Engines
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What precisely is search engine optimization? Search engine optimization is designing, writing, and coding (in HTML) your complete web site so that there is a very good chance that your web pages will appear at the leading of search engine queries for your selected keywords and essential phrases. The majority of the search engine optimization specialist's time really should be spent targeting the search engines that will give you the most traffic. The following search engines and directories are:
AltaVista
AOL Search
Enterprise.com
Quick Search
Google
HotBot
LookSmart
Lycos
MSN Search
Netscape Search
Open Directory
Overture
Yahoo
The very best time to request search engine optimization is prior to you style your internet site. As your internet site google maps optimization designer creates page templates for you to approve, you can have a search engine optimization specialist take a look at them and tell you which layout is best for optimum indexing. When you have selected the ideal layout for your internet site, then the search engine optimization specialist can tell your designer when and where to spot your search phrases and crucial phrases within your HTML tags.
How can you tell a quality search engine optimization specialist from a scam artist? A search engine optimization specialist must be in a position to get your internet site indexed well for Google, Inktomi, and Yahoo. The 2 search engines and 1 directory online lead generation differ in the way they conversion optimization index websites. Google does not use meta-tag content for relevancy. Inktomi presently uses meta-tags. And Yahoo is a directory. Ask how your web site will be created and tagged for every single of these. If you don't get 3 various answers, then you must move on to a a lot more experienced search engine optimization professional.
If your net internet site has already been created, a specialist search engine optimization specialist will frequently advocate layout and design changes. He/She is not telling you that you have a bad-hunting internet internet site. He/She is telling you that the site's layout will not get indexed well for your targeted keywords and phrases and essential phrases. For example, a website that has a triple frameset (on the top and on the side) is incredibly hard to get indexed nicely on search engines, even with a gateway page. Even so, a simple frameset can get indexed effectively in search engines, with or without a gateway page. A search engine optimization specialist can design or tell your net web site designer how to lay out a easy frameset to get the very best outcomes.
Search engine optimization and other marketing tactics (banner marketing, internet copywriting, getting listed in Yahoo, posting to discussion groups, etc.) are not substitutes for a web web site with solid content material and fantastic layout. Search engine optimization is not a substitute for consumer service, a excellent sales pitch, or a wonderful item/service. It is not a substitute for a well-planned on the internet and offline advertising and marketing plan. Search engine optimization is a implies of helping your potential customers find your net website. It is a highly specialized advertising and marketing tool.
