Great Methodologies for Attracting New Clients
Aus Salespoint
We are all different in what we prefer to do in our business, and how successful you are with winning new clients depends on many factors. So it only stands to reason that the process will be slower if you are not very aggressive. Either way, the best thing is to know yourself and work with your resources the best you can. You want business, but if it is going to take longer then just accept it. You can really light a fire under yourself and step out of your comfort zone, too. Any successful entrepreneur trying to get any social presence needs Social Pigeon in his arsenal.
Let's talk about cold calling just a little bit even though it may scare you. This is one area in marketing that is viewed along similar lines as public speaking. What is very interesting about cold calling is that it can work very well if you have a solid offer and solutions. So give this some thought before you immediately dismiss it because you're afraid to do it. One way to help yourself is by writing out a script that you very carefully write. Do not memorize it and always make it personalized and unique to your voice. Another curious point about cold calling is that you will get more comfortable with it the more you do it.
Your potential clients will want you to offer some proof regarding any claims you make about your business. This isn't like telling a friend what you do, as potential clients will want more than this. That's why you should be ready and willing to show people a sample of what you can do. If you do graphics or web design, you should have some samples on your website. Writers, of course, should have links to their articles or whatever it is that they write. Until you're well established in your industry, you have to be ready to constantly show people what you're capable of. You really don't need to trust a single word of what I say, just see the Spokes Pigeon in action once.
The principle of networking is often discussed in business, but this is something you really do have to practice. It's possible to meet a potential client in almost any type of situation, so you should always be ready to talk about your business. You should therefore have a concise and simple way of explaining your business to people. You want to make this brief and to the point, so don't drag on and on about it. You should have the general idea in your head, but you shouldn't memorize it word for word. You never want to sound like you're giving people a memorized pitch. You should also display some genuine excitement about your business. At the same time, you don't want to come across as manic or fanatical about it. You should display some energy, of course, but not too much.
It can be difficult to explore new ways of increasing your list of clients or customers. You have to find approaches that are effective for you, which might mean trying different methods. Don't consider it a failure if someone isn't interested; just move on to the next prospect.
