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Aus Salespoint
If you're an emerging firm with the next excellent item, sometimes you need an angel on your side. A study by the University of New Hampshire's Center for Venture Research showed that "angel investors" - high-net-worth men and women willing to invest in entrepreneurial firms at an early stage - shelled out much more than $18 billion into early-stage companies final year alone, compared to $304 million by venture capitalists. Locating an angel investor, even so, is not an straightforward job. Safer Smokes Inc. is a single organization that understands the challenge of attracting the right investors. This development-stage company is tapping the smoking cessation market place with a unique tobacco-free of charge, nicotine-free of charge smoke called Bravo, which has the appearance of a conventional cigarette and burns like tobacco, but is really produced from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit gradually," mentioned Puzant C. Torigian, chief executive officer of Safer Smokes. For firms like Safer Smokes, it might be too soon to method large venture capital firms, but time to move beyond networking with family and close friends. Angel investors to the rescue. "The challenge for raising capital in today's industry is in harnessing the courage and vision of the angel to see via to the real investment chance," stated Torigian. So how do businesses like Safer Smokes attract their angel?
- Have a clear-cut target industry for your product or service. For example, Safer Smokes is targeting the smoking cessation marketplace, which has sales approaching $10 billion per year, up from $6 billion just 3 years ago.
Most angel investors favor businesses that are most likely to show positive cash flow within their 1st 18 months, so getting these kinds of statistics about your industry can be an incentive.
- Match the business program objectives to the angel's risk tolerance. Investors want to know the product or service will be unique and properly-cultivated. Safer Smokes has a patented answer that organization officials say will "affect the landscape of the health care industry." ideangels
