IkedaYarber736

Aus Salespoint

If you are an emerging organization with the subsequent excellent item, sometimes you need to have an angel on your side. A study by the University of New Hampshire's Center for Venture Investigation showed that "angel investors" - high-net-worth folks willing to invest in entrepreneurial businesses at an early stage - shelled out more than $18 billion into early-stage companies final year alone, compared to $304 million by venture capitalists. Locating an angel investor, nonetheless, is not an simple job. Safer Smokes Inc. is 1 business that understands the challenge of attracting the correct investors. This improvement-stage firm is tapping the smoking cessation marketplace with a distinctive tobacco-free of charge, nicotine-free of charge smoke called Bravo, which has the look of a standard cigarette and burns like tobacco, but is in fact made from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit progressively," mentioned Puzant C. Torigian, chief executive officer of Safer Smokes. For companies like Safer Smokes, it could be too soon to method significant venture capital firms, yet time to move beyond networking with family members and close friends. Angel investors to the rescue. "The challenge for raising capital in today's market is in harnessing the courage and vision of the angel to see via to the actual investment opportunity," stated Torigian. So how do firms like Safer Smokes attract their angel?

• Have a clear-cut target market for your item or service. For instance, Safer Smokes is targeting the smoking cessation industry, which has sales approaching $10 billion per year, up from $6 billion just three years ago.

Most angel investors prefer firms that are most likely to show positive cash flow inside their first 18 months, so having these types of statistics about your marketplace can be an incentive.

• Match the company strategy objectives to the angel's risk tolerance. Investors want to know the product or service will be unique and nicely-cultivated. Safer Smokes has a patented solution that organization officials say will "have an effect on the landscape of the well being care business." ideangels