Internet Marketers Are Using Articles To Promote Their Sites And Gain Free Traffic

Aus Salespoint

Author: Antony Nicholas

Online marketing is a multifaceted endeavor. It takes a great deal of work and time to build a business and ensure a solid online presence. Often, link-building, social marketing, and search engine optimization consume the majority of your time. If you have not yet ventured into article marketing, you are missing out on a far-reaching marketing tool.

Article marketing basically involves writing a superior article that you will post at an article submission website or a site that specializes in your field. Included in the author box at the end of the article is a link to your site, newsletter opt-in, or page of your choice. Search engines put a great deal of weight on these articles when it comes to determining where your website ends up on the results pages. This is due to the fact that article submission sites, on the whole, are held in high esteem by search engines. A link to a highly ranked site gives your own site more clout. An "evergreen" article which is not limited by time or a season can keep your link in the public eye for a long time. Readers throughout cyberspace will have a chance to view your article and the link that leads to your site. High quality backlinks are the backbone of SEO. The more articles you submit to these highly-ranked article submission sites, the higher your ranking will be with the search engines.

While working to optimize your site, don't neglect the power of direct traffic. Publishing articles on niche sites will put your link out for interested parties to click through to your site. By using your articles to target people within your demographic, you are gaining a highly interested group of visitors.

In addition, anyone who is looking for information on your niche is probably going to find your article prior to your actual website. The reason, as mentioned, is that many article sites have high standing with search engines. Therefore, even if your site does not rank high on the search engines, you will gain original traffic through the article link. After that, your site can sell itself to gain repeat customers.

As you write more articles on subjects related to your niche, you can start to become a source readers turn to for reliable information. Once you receive the title of expert, your followers will start to take your advice more seriously. When you become a prolific article writer, readers will begin to recognize you, and they will consider you a trustworthy source for your niche. This only works, of course, if your article is well-written, thoroughly edited, and wonderfully researched. If you fill article sites and niche sites with articles laden with errors and fluff, your efforts will be counter-productive.

There are even more advantages to article marketing. Your article can serve as a pre-sell to whatever product, service, or idea you promote on your site. By the time readers reach your site, they have already made a conscientious decision to become at least partially involved with the information you are presenting. A pre-sold customer only requires a soft sell to become a customer or subscriber. Doesn't that sound a lot easier than making customers out of cold visitors? One option many website owners choose is to provide a link to their newsletter or opt-in form on their articles, which gives them the opportunity to expand their potential customer base.

Providing information at no charge through articles is an excellent way to make some money. Give the cyber-world the high quality information people want, and you will get what you want, namely free links, free traffic, and name recognition. You will never regret the effort you put into your article marketing campaign.