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Social Bookmarking is the practice of posting links to articles and website pages to various "link aggregator" or social bookmark sites, such as Digg, Stumbleupon and so on. Social bookmarking sites rise and fall in popularity pretty quickly, but they generally have a couple of common features:

1. Users can submit links which other users can browse, providing a great way to expose your content.

2. Links get into large pages of lists, which are normally very easy to navigate, and are also usually divided up right into a "main page" of the best links for the day, and various sub-sections which help one to get exposure in relevant circles.

3. Links usually can be "voted on" to determine which links get more airtime on the front page of numerous sections. The more votes your links get, the harder traffic they get.

4. Some sites, like Digg, fasten a weighting to certain actions and users, so a person who submits very popular links will have a vote that carries more importance.

5. Most social bookmark submitting site users are fairly jaded with regards to the internet, and will ignore stuff that aren't interesting, funny, or very entertaining. This isn't a place for your boring press announcements.

6. Most bookmarking sites will often have some kind of "social" element to them, allowing users to produce profiles, have a friends set of other users, etc., in the hope of getting users to share with you content between themselves.

Those are the basics, so let's take a look at how best to approach social bookmark creating. I'm going to use Reddit and Digg as my main examples, having said that that Reddit itself takes a great deal of familiarity with its culture until you are able to submit links that anybody even selects.

Choose your niche

Social Bookmarking - Submitting articles on growing bonsai trees to the front page of Reddit won't get you anywhere - you'll get 30 visitors maybe, none who will buy your products. But submitting it to /r/bonsai, although it only has around 1,100 readers, will most likely garner you more attention from interested people.

Ironically, submitting to /r/trees could have much less of an effect, because /r/trees is focused on marijuana culture. The lesson the following is: know your subreddits.

Write an appealing title, and use a photo

Social Bookmarking - Standard newspaper/advert headline formats don't work too well on the net, because everyone has become safe from them. Instead you should think of a clever title that interests people enough for more information about what you're writing, or at best promise pictures of cats.

Most bookmarking sites incorporate a thumbnail from the page you're linking to, a treadmill you provide. Go ahead and take trouble to do this - it generates much higher click throughs.

Keep at it, and make your links simple to share

Social Bookmarking is focused on persistence, so if nobody clicks on your first link, make another article, think of a more clever title and try again. Put a social bookmark submitting widget on your website or blog, and encourage people to talk about your articles. If you've submitted them already, and they've accounts, it only takes a second to click an "upvote" or "like" button.

If nothing else, having links to all or any of your articles on half a dozen Social Bookmarking sites is great for SEO.

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