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If you're an emerging firm with the next wonderful product, often you need to have an angel on your side. A study by the University of New Hampshire's Center for Venture Investigation showed that "angel investors" - high-net-worth individuals willing to invest in entrepreneurial organizations at an early stage - shelled out much more than $18 billion into early-stage firms final year alone, compared to $304 million by venture capitalists. Obtaining an angel investor, nonetheless, is not an effortless activity. Safer Smokes Inc. is a single organization that understands the challenge of attracting the correct investors. This development-stage company is tapping the smoking cessation industry with a unique tobacco-totally free, nicotine-free of charge smoke known as Bravo, which has the appearance of a classic cigarette and burns like tobacco, but is in fact produced from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit gradually," stated Puzant C. Torigian, chief executive officer of Safer Smokes. For businesses like Safer Smokes, it could be also soon to strategy big venture capital firms, however time to move beyond networking with household and close friends. Angel investors to the rescue. "The challenge for raising capital in today's marketplace is in harnessing the courage and vision of the angel to see by way of to the true investment opportunity," stated Torigian. So how do businesses like Safer Smokes attract their angel?

  • Have a clear-cut target marketplace for your product or service. For instance, Safer Smokes is targeting the smoking cessation market, which has sales approaching $ten billion per year, up from $6 billion just three years ago.

Most angel investors prefer companies that are most likely to show positive cash flow inside their very first 18 months, so having these sorts of statistics about your industry can be an incentive.

  • Match the business plan objectives to the angel's risk tolerance. Investors want to know the product or service will be distinctive and nicely-cultivated. Safer Smokes has a patented solution that organization officials say will "influence the landscape of the well being care sector." idea angels
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