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If you're an emerging business with the subsequent wonderful product, often you require an angel on your side. A study by the University of New Hampshire's Center for Venture Investigation showed that "angel investors" - high-net-worth individuals willing to invest in entrepreneurial organizations at an early stage - shelled out much more than $18 billion into early-stage organizations final year alone, compared to $304 million by venture capitalists. Discovering an angel investor, even so, is not an straightforward task. Safer Smokes Inc. is a single company that understands the challenge of attracting the appropriate investors. This improvement-stage firm is tapping the smoking cessation industry with a unique tobacco-totally free, nicotine-cost-free smoke called Bravo, which has the look of a standard cigarette and burns like tobacco, but is truly produced from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit progressively," mentioned Puzant C. Torigian, chief executive officer of Safer Smokes. For organizations like Safer Smokes, it may possibly be too soon to method large venture capital firms, but time to move beyond networking with household and buddies. Angel investors to the rescue. "The challenge for raising capital in today's marketplace is in harnessing the courage and vision of the angel to see through to the actual investment chance," said Torigian. So how do firms like Safer Smokes attract their angel?

• Have a clear-cut target industry for your item or service. For instance, Safer Smokes is targeting the smoking cessation industry, which has sales approaching $ten billion per year, up from $6 billion just three years ago.

Most angel investors favor firms that are likely to show positive cash flow inside their very first 18 months, so getting these kinds of statistics about your marketplace can be an incentive.

• Match the company program objectives to the angel's danger tolerance. Investors want to know the product or service will be unique and well-cultivated. Safer Smokes has a patented answer that organization officials say will "affect the landscape of the wellness care industry." idea angels