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Working in a Boat Show To Your Advantage

When buying the first boat, the boat show is a superb place to start. It is also a great spot for veterans to learn what's new, whether it's in boats, electrical or laws changing.

In an interview with Joe O'Neal, show director for that New England Boat Show in Boston, he discussed his main goal for the show. "The goal is," according to O'Neal, "to create a marketplace for the dealers and also the manufacturers to market all their products. And to produce a marketplace for the customer to come in and hopefully in a single few days days, view everything they have to view to make a decision. You can imagine the length of time, effort and money you need to put in to go from dealership to dealership trying to figure out what you would like for a boat. So, it's really a win-win situation for the consumer and the dealer."

boat shows

The show also offers a variety of seminars such as: knot tying, navigation, qualifying for a captain's license, radio communications, boating for ladies, etc.

boat show calendar

Working the Showroom Floor Efficiently

Initially, walking to the showroom floor can be overwhelming. To get the most from your day, you need to have a plan of action. So, what is the easy make the most out of a ship show?

   Grab the exhibitor list as you enter the hall then walk around the perimeter of the show and find out who's there. Look to see which booths are busy. If a booth is empty could it be due to there being no one there or is it not appealing to the visitor. Are the exhibitors all standing around speaking with one another with hands within their pockets; are they eating, reading or actively engaging with prospects? What type of raffles are they having? Does the raffle represent the company's product or are they simply using the raffle to seize your attention? When the later, pricier a phone call from their store for business.
   Make notes near the exhibitor's name of which you want to return and talk to.
   Check out the agenda for the various seminars and make note of the ones you want to take part in. Write down where the seminars are now being locked in case you need to get back there in a rush.
   Once you've circled the place, go back and begin talking to those you need/want to determine, grab their information (brochures, business card printing, etc), speak with others within the booth (both exhibitors and boaters) and climb on board the boats you have in mind. Don't forget to take notes along the way to review later when you are home. In your own home, go through all the details you've collected as well as your notes. Research the boats online, call your boating buddies and/or inquire in various forums (ex. TheNauticalLifestyle.com or MassBaySailors group in Yahoo). Go again to the show armed with pointed questions.