RamseyPearson447

Aus Salespoint

Working in a Boat Show To Your Advantage

When purchasing your first boat, the boat show is a superb place to begin. It is also a great place for veterans to understand what's new, be it in boats, electrical or laws changing.

Within an interview with Joe O'Neal, show director for the Colonial Boat Show in Boston, he talked about his definitive goal for the show. "The goal is," based on O'Neal, "to create a industry for the dealers and also the manufacturers to sell all their products. And also to produce a industry for the customer to come in and hopefully in one few days days, view everything they have to view to consider. Imaginable the length of time, effort and money you need to place in to go from dealership to dealership trying to figure out what you want for a boat. So, it's really a win-win situation for that consumer and the dealer."

boating expo

The show also provides a number of seminars for example: knot tying, navigation, qualifying for a captain's license, radio communications, boating for women, etc.

boating expo

Working the Showroom Floor Efficiently

Initially, walking onto the showroom floor can be overwhelming. To get the most from your day, you must have a plan of action. So, what is the best way to make the most out of a boat show?

   Grab the exhibitor list as you enter the hall then walk around the perimeter from the show and find out who's there. Find out which booths are busy. If your booth is empty is it because there's no one there or is it not attractive to visitors. Are the exhibitors all waiting for speaking with one another with hands within their pockets; could they be eating, reading or actively engaging with prospects? What type of raffles could they be having? Does the raffle represent the business's product or could they be simply using the raffle to grab your attention? When the later, don't expect a phone call from their store for business.
   Make notes next to the exhibitor's name of which you'd like to return and speak with.
   Check the schedule for the various seminars making note of the ones you'd like to take part in. Make note of in which the seminars are being locked in case you need back there in a hurry.
   Once you've circled the area, then go back and begin speaking with those you need/want to determine, grab their information (brochures, business cards, etc), talk to others in the booth (both exhibitors and boaters) and climb on board the boats you're interested in. Don't forget to take notes on the way to review later when you're home. At home, undergo all the information you've collected and your notes. Investigate the boats online, call your boating buddies and/or ask questions in a variety of forums (ex. TheNauticalLifestyle.com or MassBaySailors group in Yahoo). Then go again to the show armed with pointed questions.