Repeat Visitors: Ways To Keep Them Coming
Aus Salespoint
Cyberspace is a commonly used name for the web, and for good reason. There are millions of websites, all coexisting in the vastness of virtual space. A single website is merely a speck in the vast Internet universe and can easily be missed. Therefore, in order to get people to visit your site and return often, it is important to fine-tune your website with gaining repeat traffic as your goal.
There are two basic stages behind creating a successful website. To begin with is the obvious step of developing an appealing and informative website. You want your site to be user-friendly, visually appealing, and easily maneuverable for your visitors. Second, interesting and relevant content should fill your pages. Once you have set up a site that fits this description, you will be able to move on to the next step, which is attracting and keeping online surfers. That's where the challenge truly begins.
Generally a person searches the web for the latest information on any given topic. Your website must change with the times or it will be worthless. Surviving online calls for frequent updates to your website. A date counter that tells visitors the date of the latest update will convince readers of your dedication to the site and the freshness of the data. This will give visitors an idea as to how fresh your site is.
You can update your site in various ways. Reuse old articles, write new articles, or change your design. Insert top quality links to other sites or blogs that your readers may be interested in. Use games, voting polls, and comment areas to interact with your visitors. Balance the textual information with graphics and videos to provide variety in content.
Most web users visit nearly 40 web pages on a daily basis. You simply cannot rely on their memories to keep your URL in mind, particularly if they have never visited your site before. There are several ways to ensure easier site access for your visitors when they want to come back.
For instance, stay connected with visitors through social networks such as Twitter or Facebook. In this way you can offer them frequent updates and links to your site, both of which serve as constant reminders and simple methods to return. On your website, include a plug-in for various social networking sites to encourage users to "friend" or "follow" you. Including "like" and "tweet" buttons, among others, will also make your site more visible to those with whom your visitors network.
Include an RSS feed to allow people to remain linked to your site. Offer visitors a subscription as well, either for regular updates or a site newsletter.
Visitors do not always save your website to their favorites or sign up for your newsletter, so have a contingency plan. To help them find their way back to your site, make sure that your post titles and keywords are easy to recall and included in the page URL. Your description and content must contain enough relevant keywords to ensure a top ranking in search engine listings. Otherwise, former visitors may spend time searching for your website to no avail. Visitors will not look for your site for long before they find other ways to get what they need.
Never resort to spamming. Bombarding your visitors with advertisements is not going to help you reach your objective of getting them back to your site. Spammy e-mails and newsletters that sound more like advertising billboards will turn off many users, and you may end up receiving unsubscribe requests instead of repeat visitors.
Put yourself in the shoes of your visitors. What do you think they want from a website? What interests you enough to make you want to come back? Think about what would entice your visitors to return. Maybe relevant sales offers or articles containing interesting content keep them there. Every now and then, advertise a contest or promotion. This will lure visitors to return to your site to check out what's new and will increase the number of people interested in your site. Everybody loves a great offer. Your visitors will keep coming back if they find you are providing them with valuable and fun options.
Changing up your site frequently will make sure your visitors come back again and again just to see what's new. Variety is the key, both in content and in online activity. Try different means to keep your audience interested. Keep in mind, though, quality is always your first priority. Present new information in an interesting and engaging manner. This will satisfy the people who use your website. When people get what they want, they will undoubtedly come back for more.
