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Mobile Marketing, Local search engine optimization, and Local Marketing -The Facts Let's face it. Mobile devices have drastically shifted the internet landscape to the point that in 2012 greater than 50 percent of all Internet access was being done via handhelds of some kind. About 45 percent of mobile owners are employing their devices to download social networking apps. In fact, 35 percent of Android and iPhone owners inside the U.S. use apps including Facebook before getting up out of bed, according to a recent survey conducted by telecommunications equipment vendor Ericsson. Several companies possess a subdomain set up specifically for cellphones. So, for example, when users type [1] right into a smartphone, the GoNewSocial site actually figures out that they are visiting the site from your mobile device and redirects them. Location-based shopping and local marketing and Local SEO gives companies the opportunity target these Mobile Customers by giving mobile coupons using mobile phones are gaining popularity. As mobile users are more acclimated to sharing their whereabouts via mobile phones, they're also are becoming more available to receiving ads and mobile coupons relevant to where they are at this time. In fact, more than 50 percent of respondents indicated that they wanted to receive location-specific advertising, with mobile coupons an even more appealing incentive than check-ins. GPS and applications such as Google Maps ranked highest followed by Yelp, Facebook and Foursquare. Mobile Campaigns and Ads Mobile marketing presents a distinct and unique way to create interactive dialogues with customers. Mobile marketing requires matching the creative for the device's smaller screen size; designing messages that are short, instantly understood, and effective; and creating a call for action with minimal steps. Studies have shown that mobile ads perform about half a dozen times better than Internet ads. The most common mobile ads are simple text links and display adds which are sold based on cost per clicks, cost per acquisition and value per thousand. These ads less difficult like the paid search campaigns on the search engines, Bing or Yahoo! Use mobile marketing answers to drive participation at exhibitions or drive traffic to retail environments. Make offers that are specific with the buying habits of the mobile customers the industry big opportunity for Local Marketing. Mobile Apps There are now numerous mobile apps serving up informative tips, educational bits, or pure entertainment or gaming. Most companies are using mobile apps to enhance brand awareness and affinity. Your business can, too. But you must have a thorough comprehension of your audience. The best way to use apps would be to create something that is both useful and valuable. Moreover, it should be functional. Some apps ensure it is easy to make purchases with some clicks. For example, the ShopRite app allows customers to see and add weekly sales what to their shopping lists. Monetize Mobile Apps Consider offering a totally free version of your app then let users decide if they are willing purchase a premium version with increased features and content. For example take the widely popular Angry Birds iPhone game. Its ongoing promotion would have been to offer a free version, while paid subscribers were given access to more challenging levels as well as other free add-ons.