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If you're an emerging business with the subsequent great product, sometimes you need to have an angel on your side. A study by the University of New Hampshire's Center for Venture Study showed that "angel investors" - high-net-worth men and women willing to invest in entrepreneurial businesses at an early stage - shelled out much more than $18 billion into early-stage organizations final year alone, compared to $304 million by venture capitalists. Discovering an angel investor, nonetheless, is not an easy job. Safer Smokes Inc. is one organization that understands the challenge of attracting the right investors. This development-stage business is tapping the smoking cessation market place with a exclusive tobacco-totally free, nicotine-free of charge smoke named Bravo, which has the appearance of a conventional cigarette and burns like tobacco, but is in fact created from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit gradually," said Puzant C. Torigian, chief executive officer of Safer Smokes. For firms like Safer Smokes, it may be also soon to approach significant venture capital firms, however time to move beyond networking with household and friends. Angel investors to the rescue. "The challenge for raising capital in today's market is in harnessing the courage and vision of the angel to see through to the genuine investment chance," stated Torigian. So how do organizations like Safer Smokes attract their angel?
- Have a clear-cut target market place for your item or service. For instance, Safer Smokes is targeting the smoking cessation industry, which has sales approaching $ten billion per year, up from $6 billion just three years ago.
Most angel investors favor firms that are most likely to show positive money flow within their very first 18 months, so having these kinds of statistics about your market place can be an incentive.
- Match the company strategy objectives to the angel's danger tolerance. Investors want to know the product or service will be special and properly-cultivated. Safer Smokes has a patented solution that firm officials say will "influence the landscape of the well being care industry." idea angels com
