TrotterBye972

Aus Salespoint

When people start to build a Personal Training Business they only want to get personal training clients... nothing fancy. Just clients... ones that pay preferably so specialising in a particular area doesn't cross their minds marketing systems for personal trainers.

Should you any other read up on marketing (which I would suggest you do) you'll hear that you have to specialise and "If you try to appeal to every one, you'll appeal to no one" such sayings have truth but are not very helpful for your requirements when you're getting started so I'll try to expand in it to give it more meaning in your marketing

When you generalise (try to appeal to everyone) you:

Have no real focus in your personal trainer marketing programs, your materials certainly are a little woolly and don't address a certain program that your potential client base has

You won't know how to start with your marketing yourself as a personal trainer in the event that you help anyone who wants to tone up and slim down, where do you go? But in the event that you help bodybuilders with their 16 week contest preparation, or office workers with lower back pain, or first-time half marathon runners with their 12 week training, or new mums with weight reduction. You can find out where they congregate on the web and offline, write your marketing in accordance with them and make it specialist